Rural

Connected, vibrant and thriving Manawatū; the centre of agribusiness.

Farming is the lifeblood of the Manawatū District and home to many of New Zealand’s most innovative and productive farmers.

Look at a map of the North Island and you’ll find us in the central position, a fertile district on the axis of Highways north to south, and east to west. Stock transport is big business here.

Our diverse farming creates a landscape of sheep, beef, dairy and crops.

At the heart of the Manawatū, in Feilding’s CBD, is the Feilding Stock Yards which has been luring farmers into the town centre from across country since the 1880s.

We have a diverse range of employment opportunities in the agribusiness sector that takes our produce from the paddock to the plate. This is what makes us unique.

A huge range of agribusinesses requiring a diversity of skills make up the Manawatū rural supply chain. Advances in technology and science mean the range of businesses grows each year.

The Manawatū is at the leading edge of research, practice and technology in the agricultural arena.