The rural heart beats across the Manawatū District and its pulse is found in Feilding town. You can discover our story and rich history of pioneering to prosperity at The Coach House Museum.

Feilding & Manawatū District’s history is founded in farming.

Since the earliest times, local Māori lived off the land, fished the waterways and gathered vegetation from the dense forest floors around Kawakawa.

The new settlers were to carry on that tradition of cultivating and harvesting crops and stock. They quickly developed a thriving commercial centre to service this rural industry.

By 1840 when New Zealand had become a British colony, three tribal groups - Rangitāne, Ngāti Raukawa and Ngāti Kauwhata - occupied the banks of the Manawatū River and its tributaries. They retain their identity to this day, playing an active role in the social, political and economic development of our region.

In 1871 on 12 December our town’s namesake, Colonel William Feilding arrived in Wellington. As a director of the Emigrants and Colonists Aid Corporation Ltd, he came to purchase land for the British immigration scheme. By the end of month he had visited our area and bought 106,000 acres (43,000 hectares) for £75,000. This was the beginnings of the Manchester Block, the thin strip of bush covered land running between the Rangitīkei River and the Ruahine Ranges, now known as the Manawatū District.

Feilding's job completed, he left New Zealand less than two weeks after arriving.

In 1874 on 22 January, the first of 2000 immigrants arrived at Manchester Block.  

Colonel Feilding returned in 1875 and witnessed the hard progress they'd made. Promoted to General, he returned for the last time in 1895, to find a thriving settlement. 

The British aristocrats and royal influences of those Edwardian times remains with us today. Their tapestry has woven a rich heritage in Feilding, evident in our buildings, street names, and the names of our districts settlements.

Today, our legacy of farming continues. We are an international agri-hub for growing and producing on the land to supply the food basket of the nation and the world.

The commercial hub for all of this activity was and remains in our towns centre almost 140 years on. The Feilding Saleyards is among the biggest in the world and is the lifeblood of our district.

Visit The Coach House Museum to learn more about our journey from pioneering to prosperity.



Belong to a vibrant community where families and businesses thrive in friendly Feilding; a great place to live while enjoying a superior lifestyle, second to none.



Connect with smart organisations who believe in prosperity, thrive on innovation and drive our progress in friendly Feilding; a great place to work and be in business.



Discover friendly Feilding and Manawatū District NZ; a great place to stop, shop and eat while you play and explore our spectacular landscape from the mountains to the sea.


If you need any more information about an event or have a question please feel free to contact us from the details below.

CONTACT US: 06 323 3318
EMAIL: info@feildingpromotion.co.nz
VISIT: Feilding Railway Station

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